Rationale

The word use is form by line and dots. Dots are use in this logo to show the molecules of the skin.The line show the flow of the liquid of the product going through the molecules of our skin.The dots have small to dig this shows don’t care how small or big of molecules it will still take care, repair them and connect them together form a better skin. The molecules are from small to big, starting from the centre to end of the letters. Only the letter s is from small to big form the end to the top. The typeface of the use smooth, round. The round surface fit the circular dots and this gives a scientific feeling.For skincare is organize and is clean and clear to see. I choose the colors is to fit the Eco theme of the product and the show the freshness of it.